Today's New York Times has an article on our favorite Buffalo fast food chain (after Mighty Taco), Tim Horton's, which hopes to expand its presence in the United States:
"A survey this summer by a group promoting Canadian historical literacy found that 40 percent of Canadians under 34 consider Tim Hortons’ miniature doughnuts, the Timbits, a national symbol.
"Tim’s, as it is affectionately known, sells 78 percent of the nonsupermarket coffee and baked goods sold in Canada.
"For the Canadian company, the chief attraction [of New England, for example] is that the purchase [of Bess Eaton] provided a way into the market around Boston, an epicenter of doughnut consumption. Nearby Quincy, Mass., is the birthplace of Dunkin’ Donuts. [But] Dunkin’ Brands [continues to provide] stiffer competition than expected."Dunkin’ Donuts would not comment on a competitor’s plans, but in a statement said that it was starting an expansion of its own: aiming to triple the number of stores in the United States to 15,000 by 2010.
"Mr. House [Tim Horton's CEO] is still determined to prove that Tim Hortons can succeed where so many Canadian companies have failed. 'It took us 43 years here,” he said. “We’ve only been at the U.S. seriously for a few years.'"
Mmm. Timbits.
2 comments:
mmmmm, Tim Horton's....
also, "Boston, an epicenter of doughnut consumption" is awesome.
thanks for the call AM - we're sorry we missed you.
ps. thought you would like this Beckett for Babies link.
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