We invite our faithful readers to offer interpretations of this advertisement that we have seen throughout Madrid and Barcelona. In the image, we see famous Spanish actress Paz Vega, whose signature can just be made out there on the right, below the words "Chocolate Possession." If we read the poster from left to right, it appears that after eating this chocolate dessert item, famous Spanish actress Paz Vega has become a sensual chocolate person. But the chocolate treat looks alarmingly like poo. What are we to make of this? Does Paz Vega's signature add authenticity and authority to the Magnum brand? Is she suggesting that really good dessert items will make a nice white girl brown?
What does "chocolate possession" mean? Will Madrid be the next chocolate city? Is Magnum really the number one hand held ice cream brand?
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